Sell for Top Dollar!

The Simon-Cale Marketing Team SELLS YOUR HOME for TOP DOLLAR

SELL YOUR HOME as QUICKLY as possible, for the MOST PROFIT to you, with the GREATEST CONVENIENCE for you and your family

CHOOSING THE RIGHT TEAM FOR YOU

Does it matter who your real estate agent is? The expert Realtors making up the mother-daughter team of Barbara Simon and Robin Cale can make the process of selling a property easier, more enjoyable, less time-consuming, and more profitable for you. We are dedicated professionals and our family bonds reinforce our commitment to ethics, honesty, integrity and diligence in client service and in the real estate community. We also strive to make your home selling experience an enjoyable one, sharing our energy, our upbeat attitudes and sense of humor.

Put us to work for you - no obligation: Call us at 703-598-SOLD (7653) or email us at to set up an appointment for a no-obligation FREE MARKET ANALYSIS OF YOUR HOME

TECHNOLOGY translates into dollars for you. Most buyers for your home in today's high-tech and fast-paced market will begin their home search using the Internet. We facilitate the smooth sale of your home with state-of-the-art technology, providing a wide range of internet options to give your home MAXIMUM EXPOSURE to prospective buyers. Buyers worldwide will have 24-hour access to a Virtual Tour of your property as well as multiple photos and descriptive data. We communicate daily with motivated prospective buyers world-wide via email inquiries gathered from our heavily visited web sites. We are available via our wireless technology whether in the office or out with clients. We use internet and email avenues to market your home to agents working with buyers who are ready to buy now. We respond personally to all email inquiries within 24 hours. We respond to all email inquiries during the business day within an 8-hour period.

SAVING YOU TIME via TECHNOLOGY We will provide you with many necessary forms and documents online throughout the process of your home sale, saving you the necessity of repeated meetings and appointments.

PRICING YOUR HOME

To maximize your return, your house must be appropriately and realistically priced to compete with other, similar homes. Along with location, size, amenities and condition, the correct pricing of a house is a major factor in attracting serious, qualified buyers.

We will provide the data and help you to analyze the important factors to set the right price:

• Location
• Size and amenities
• Condition
• Sales of similar homes

IF "THE PRICE IS RIGHT"

A house that is priced right from the beginning achieves the highest proceeds.

Call or email us for a free, no obligation CMA (Competitive Market Analysis) of your home. 703-598-SOLD (7653) or email us at Barbara@BarbaraAndRobin.com

PROFESSIONAL MARKETING EXPERTISE

The internet-based market has not replaced the need for well-written and sophisticated marketing materials, carefully designed using proven techniques to present your home in the best possible manner. We will provide professional, full-color custom brochures and marketing materials for your property. Our in-house publishing department can provide these within 24 hours of your listing decision. Email us for a sample of one of our comprehensive custom brochures: Barbara@BarbaraAndRobin.com.

A well-written brochure with extensive digital photographs can strongly influence and reinforce the buying decision. Buyers will not struggle to remember your house as they compare it to others, as they will have the comprehensive brochures answering all of their questions. The brochures and the on-line presentation enable prospective buyers to get input from people whom they consult before making decisions, and it is important that these materials emphasize the value and best features of your property.

MULTIPLE PHOTOS of your property in the Multiple Listing Service.
In addition to marketing via our several web sites, we will provide multiple photographs showcasing the features of your property and important neighborhood attractions. In the age of digital photography, there is little excuse for not providing these - yet 95% of agents still provide only one photo, or none at all.

Newspaper and Direct Mail ADVERTISING

We will send Just Listed full-color photo postcards targeted to market areas for your home. Your home will be advertised in The Washington Post as well as several local papers, again targeted to the market area for your property. Descriptive photo flyers will be sent to hundreds of active agents working with buyers for your community.

COMMUNICATION

We will keep you informed every step of the way. You can reach us whether we are in the office or on the road with clients, via either our cell phones or via email. We carry wireless email capability at all times. We return all calls promptly - in fact, we consider that an essential courtesy as well as proper professional action.

Professional Qualifications, Professional Recognition, Awards

Barbara Simon and Robin Cale, the mother-daughter team, have been consistently recognized as in the top 1% of Realtors nationwide. Locally, we have been recognized as Top Producers for many years.

We have studied, qualified for, earned and been awarded the following significant professional designations:

Certified Residential Specialist (CRS) - the highest designation awarded in the residential sales field, recognizing professional accomplishments in both experience and education. http://www.crs.com/highlights advantages of working with a CRS

Accredited Buyer Representative (ABR) - "make the right move with an Accredited Buyer's Representative" http://www.rebac.net/

Seniors Real Estate Specialist (SRS) -awarded by the Senior Advantage Real Estate Council, http://www.seniorsrealestate.com/

Graduate, Realtor Institute (GRI) - The National Association of Realtors explains, at http://www.realtor.org/ GRI's commitment to a high level of professional services

An example of one of our marketing plans is available - click here to see an actual plan

NVAR Top Producer